Most people start by assuming you can trade with anyone willing to trade with you. Without more, you're not responsible for their use or misuse of the purchase

Most people start by assuming you can trade with anyone willing to trade with you. Without more, you're not responsible for their use or misuse of the purchase. I have a hard time seeing SaaS services operating to make your team complicit in the activities of the purchaser. The "aS" in SaaS doesn't usually require you to do something that can be mistaken for endorsement. As others have said, these are principles that can end up costing your team lots of money. You all might agree to be a business that helps pro-choice people organize. But it's tiring to be a place that just deals with those of untainted virtue. If you all agree it's that kind of place, fine, but puritanism doesn't scale outside of the small social class that shares your convictions. You probably want to talk to a lawyer in your place about specifics. I think California does prohibit some political affiliation discrimination, so you might have to sell to Rs and Ds, in that example. And if you think something might be religious discrimination, that's a gut feeling I wouldn't ignore without legal advice.