"The law should specify that consumers consent to the use of facial recognition services when they enter premises [...] In effect, this approach will mean that

"The law should specify that consumers consent to the use of facial recognition services when they enter premises [...] In effect, this approach will mean that people will have the opportunity to vote with their feet" What this really will mean that in effect, facial recognition will be widespread, legitimized, and unavoidable unless you want to live like a hermit, just like CCTV today. The only way this could potentially be avoided is targeted protests at the first stores adopting it. The post does have some laudable positions and arguments against government surveillance using facial recognition, but I'm not sure how useful this is if private actors build even more powerful databases and offer them for sale to the highest bidder.