Just a speculation. Look at drop.io as a recent example. Large enterprises tend not to allow their service to be used as "loose" tools. Instead, they would r

Just a speculation. Look at drop.io as a recent example. Large enterprises tend not to allow their service to be used as "loose" tools. Instead, they would rather keep the tool as something that plays well with their own services. I could be wrong, but I have a hard time seeing something like Notifo survive in the state it's in under the banner of a company like Microsoft or Google.