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I don't understand why they wouldn't create a different brand first, wait it to be matured, then acquire it. That looks like a famous brand is after electric ca
by leowoo91 8y ago
I don't understand why they wouldn't create a different brand first, wait it to be matured, then acquire it. That looks like a famous brand is after electric car dream.
- ams6110 8y agoAudi is already a well-established brand that has immediate recognition in the market. All established brands are working on EVs. All of them.
- leowoo91 8y agoYep, I exactly wanted to make a point that Audi shouldn't risk their reputation on the matter (well aware of the brand value). IMHO, brands are rushing EV little too fast without bringing something different or public contribution.
- mhh__ 8y agoAudi - or more generally the VW - have enough money and other reputation to completely fuck up their electric cars and then either reprogram the public using advertising or (as you said) start a separate company