> The most important feature of AMP is that it makes it impossible to add the kind of bloated crap that causes poor performance on something like a large media

> The most important feature of AMP is that it makes it impossible to add the kind of bloated crap that causes poor performance on something like a large media company website. When I load this AMP page [1] with an empty cache, Dev Tools show that 3.3 Mb of files are loaded [2]. Also, the page contains lots of errors [3]. This page contains ads, analytics and even a video that you have mentioned in your comment. After loading, every 10 seconds a HTTP2 request to cloudapi.imrworldwide.com is sent even if the page is in the background. AMP looks more like an internal Google standard for integrating websites into search results. The spec contains a lot of restrictions like these: you MUST include a 12 000-line JS script from Google ( https://cdn.ampproject.org/v0.js https://cdn.ampproject.org/v0.js ) into every AMP page, you MAY use only components made by Google and even custom JS template engine made by Google. If you are an ad network then you have to make negiotiations with Google, your competitor, to be included into the whitelist. There are lot of whitelists: list of sites that can provide fonts, list of sites that can add widgets to AMP pages. Here is one example of such conditions [4]: > In order to qualify for inclusion, an extended component that integrates a third-party service must generally meet the notability requirements of the English Wikipedia, and is in common use in Internet publishing. As a rough rule of thumb, it should be used or requested by 5% of the top 10,000 websites as noted on builtwith.com, or already integrated into oEmbed. If you are a small business, you are not welcome. [1] https://amp.theguardian.com/us-news/commentisfree/2016/feb/16/thomas-piketty-bernie-sanders-us-election-2016 https://amp.theguardian.com/us-news/commentisfree/2016/feb/1... [2] https://imgur.com/RGYij9q https://imgur.com/RGYij9q [3] https://imgur.com/j1IYaMW https://imgur.com/j1IYaMW [4] https://github.com/ampproject/amphtml/blob/master/3p/README.md https://github.com/ampproject/amphtml/blob/master/3p/README....