While Larry Ellison built an empire on over promising+, it doesn't sound like you have much chance on even getting close to delivering, if all of engineering is

While Larry Ellison built an empire on over promising+, it doesn't sound like you have much chance on even getting close to delivering, if all of engineering is on the point of leaving. There are two sides to the phrase "don't confuse selling with installing". Delivering custom solutions, that can be productised, to key reference customers, in a valuable niche, is good strategy (see "Crossing the Chasm"). Promising anything to get a sale to get some money, and worrying about how to deliver later, is usually a sign that people's jobs are on the line and they are taking desperate risks. +Causing the SEC to rewrite rules on revenue recognition, and hence causing headaches for every sales rep in the IT industry ever since.