The recipe thing is 100% driven by SEO, and yes, it's annoying, even to most of the people who are forced to do it if they want their recipes to rank. Beyond t

The recipe thing is 100% driven by SEO, and yes, it's annoying, even to most of the people who are forced to do it if they want their recipes to rank. Beyond that, I don't see an increasing trend of this on the internet or elsewhere, nor do I think it's a mistake or even unpopular. Features have been written this way for a very long time, vs the "inverted pyramid" style of news articles. Done well, it's a great format, even if the grumpy HN crowd typically finds it too meandering and relational and anecdotal and would (allegedly) prefer a bullet point list of the facts :)