Unlike most other marketplaces, we're fortunate that we can build the network in an ad-hoc fashion. Essentially, every time a buyer pays us, we reach out to ju

Unlike most other marketplaces, we're fortunate that we can build the network in an ad-hoc fashion. Essentially, every time a buyer pays us, we reach out to just the dealers in that person's immediate area and get them to sign up. It's surprisingly easy because we come to them with a buyer who has paid money to help them buy a car that the dealer who's on the phone has on his lot. Increasingly, though, as volume increases and dealers become more aware of CarWoo!, we don't even need to call.