AMP is a fucking cancer on the web right now. When you visit what you expect to be a search result url, it should take you to the server/site that was indexed.

AMP is a fucking cancer on the web right now. When you visit what you expect to be a search result url, it should take you to the server/site that was indexed. When AMP for launched, it didn’t even provide a link to the original site. It took a lot of people like me grousing and complaining before Google’s 17 tiers of product managers had enough meetings to even budge on that. I honestly can’t tell you how so many sites were convinced to implement AMP on their sites. I could wave my hands and say everyone is stupid and just goes along with the latest shiny bullshit but that can’t be but a small part of the actual answer. Supposedly Google isn’t factoring AMP pages into their search rankings yet, but given the positive signal of page speed (a good thing, generally) and them switching to a mobile first index, a natural direct side effect is that AMP pages will be ranked higher by default. If Google were somehow automatically transforming sites you’d never hear the end of people complaining, especially content owners. Instead they convinced engineers and content creators to tie the rope on the hanging post themselves, jump off, and be happy about it. I can’t speak too negatively of PWA. The ability to build offline web apps is actually pretty useful in some situations. Overall I still firmly believe that a good search engine should deliver the most relevant links or content for what is being queried. Should a bad QA site get ranked higher than a high quality one just because the former delivers mobile-first AMP pages and the latter has a slightly bigger payload but has much more relevant content?