It's a bit easier to add and edit which startups you're following using StartupFollower, and it should work more consistently; Google alerts often sends the sam

It's a bit easier to add and edit which startups you're following using StartupFollower, and it should work more consistently; Google alerts often sends the same article over and over as it gets syndicated to different sites (you could get around this using a more specific search but I bet most people don't). Google also sends any page that even mentions your term, regardless of whether the article is actually about it or not. For example, if someone mentions your term in the comments, you might not want an alert about it. StartupFollower only return posts that the TC author tagged with one of the companies you're following. But yes, they have similar functionality.