Human friendly is also SEO friendly. I bet there's a HUGE long tail of people looking for properties via some combination of those keywords. I can even see a

Human friendly is also SEO friendly. I bet there's a HUGE long tail of people looking for properties via some combination of those keywords. I can even see a use case where I went to look at a property with Joe Black Realty in City Center, and wanted to show it to my dad but didn't have the URL handy. I'd recommend that you focus on seeding to a few realtors, then really push your SEO. One thing that has worked for us in 2 sided markets is having a "partnership" package. Where, for $N, you get a certain number of emails that we'll help you write and send (leveraging our internet expertise), as well as a thousand business cards with our co-branded info (and their custom landing page into our system) onto it. Might not scale, but for us it's a bootstrapping strategy. May it help you as well.