That's not what I meant by raising this incident. The top-level reply spoke about marketing something as better than a competitor, then switching to that compe

That's not what I meant by raising this incident. The top-level reply spoke about marketing something as better than a competitor, then switching to that competitor, and the cognitive dissonance involved. The PowerPC to Intel switch is another example of that pattern: marketing your option as superior to a competitor up until the moment you discard your current path for the competitor. It's meant to illustrate that this is hardly the only time this has happened, and that one should think carefully about not only whether marketing is accurate but whether it's comprehensively addressing everything you might care about.