I'm no big Facebook fan, and as much as I like the idea of an impartial media, Every new facebook hit piece has seemed like a non-story run by a PR firm rather

I'm no big Facebook fan, and as much as I like the idea of an impartial media, Every new facebook hit piece has seemed like a non-story run by a PR firm rather than an organic story. I wonder if it's even some mix, an organized PR attack that makes the number and depth of stories seem a critical mass, and so the rest of the news gangs up on them cuz it's the trending topic that gets the eye balls, self fulfilling prophecy, etc..