What advantages does your approach have over simply sending an anonymous email? Your idea looks to break down as follows: pain: sometimes telling someone nece

What advantages does your approach have over simply sending an anonymous email? Your idea looks to break down as follows: pain: sometimes telling someone necessary causes an interpersonal friction because the recipient of the feedback is aware that the sender is observing / judging him on certain qualities. solution: give a margin for error so the feedback can be sent/received, but both parties can pretend as if the message was never sent. So again, what does your idea offer versus an anonymous service like http://www.sendanonymousemail.net/ http://www.sendanonymousemail.net/ (or any of the others; that was just the first google result). While I would encourage you to continue to develop this, the fact that you're unable to easily and clearly describe your idea tells me that it's a little vague to you, as well. At least that's how it comes across. Maybe you could try to explain by analogy? E.g., "ever wish you could send someone an email they could pretend to forget? well, try [blah blah blah]"