3 ms·
I don't think "The Times" has ever been a 'young' newspaper. I'd expect its reader demographics to be heavily skewed toward 30+ year olds. So I don't think this
by axod 16y ago
I don't think "The Times" has ever been a 'young' newspaper. I'd expect its reader demographics to be heavily skewed toward 30+ year olds. So I don't think this is much of a change from that.
- ig1 16y agoNo newspaper has strong under-18 readership, even under-21 readership is fairly small for most papers. Most newspaper readers don't start until they're in their mid-20s.
- axod 16y agoFWIW, Newspapers such as "The sun" I'd expect to have a far younger readership than "The Times". eg Tabloids are read by the young, grown up broadsheets by the old.
- mdemare 16y agoFrom Yes Prime Minister: "I know exactly who reads the papers: the Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by people who actually do run the country; the Daily Mail is read by the wives of the people who run the country; the Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; and The Daily Telegraph is read by people who think it is." http://www.youtube.com/watch?v=DGscoaUWW2M http://www.youtube.com/watch?v=DGscoaUWW2M
- Quarrelsome 16y agoI don't buy it. I think that's hearsay. You pick a paper and more or less stick with it. I've seen plenty of people sub 30 read The Times. It's the paper you used to read if you wanted to be "serious" (pre-Murdoch). Your paper of choice is typically picked when you first start working around the ages of 18-24 or even before then. I find it bizarre to imagine someone hitting 30+ and then changing their paper of choice. I don't think people work like that.