Remember that you're almost certainly not a trendsetter or first customer. You are never the person a startup goes after first. There's a whole group of peopl

Remember that you're almost certainly not a trendsetter or first customer. You are never the person a startup goes after first. There's a whole group of people who behave very differently from you who do download new apps on their phones all the time. There are entire chapters dedicated to talking about each group of adopters, and you saying that no one is in the "early adopters" group is simply not true.