3 ms·

Couple of things to ponder considering future audiences. a) How many of those 105,000 subs do we think are under 40 yrs old? b) Try to sign up to the site and

Couple of things to ponder considering future audiences. a) How many of those 105,000 subs do we think are under 40 yrs old? b) Try to sign up to the site and you will note something interesting when entering in your DOB. This text: "You must be 18 or over to use our websites" I assume this is because most payment processes don't cater for < 18s. But still, think about it, it is now an over 18s ONLY newsite. Therefore I think the future of The Times looks actually quite bleak due to the lack of future readership.

axod 16y ago
I don't think "The Times" has ever been a 'young' newspaper. I'd expect its reader demographics to be heavily skewed toward 30+ year olds. So I don't think this is much of a change from that.
- ig1 16y ago
  No newspaper has strong under-18 readership, even under-21 readership is fairly small for most papers. Most newspaper readers don't start until they're in their mid-20s.
  - axod 16y ago
    FWIW, Newspapers such as "The sun" I'd expect to have a far younger readership than "The Times". eg Tabloids are read by the young, grown up broadsheets by the old.
- mdemare 16y ago
  From Yes Prime Minister: "I know exactly who reads the papers: the Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by people who actually do run the country; the Daily Mail is read by the wives of the people who run the country; the Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; and The Daily Telegraph is read by people who think it is." http://www.youtube.com/watch?v=DGscoaUWW2M http://www.youtube.com/watch?v=DGscoaUWW2M
- Quarrelsome 16y ago
  I don't buy it. I think that's hearsay. You pick a paper and more or less stick with it. I've seen plenty of people sub 30 read The Times. It's the paper you used to read if you wanted to be "serious" (pre-Murdoch). Your paper of choice is typically picked when you first start working around the ages of 18-24 or even before then. I find it bizarre to imagine someone hitting 30+ and then changing their paper of choice. I don't think people work like that.

axod 16y ago

I don't think "The Times" has ever been a 'young' newspaper. I'd expect its reader demographics to be heavily skewed toward 30+ year olds. So I don't think this is much of a change from that.

ig1 16y ago
No newspaper has strong under-18 readership, even under-21 readership is fairly small for most papers. Most newspaper readers don't start until they're in their mid-20s.
- axod 16y ago
  FWIW, Newspapers such as "The sun" I'd expect to have a far younger readership than "The Times". eg Tabloids are read by the young, grown up broadsheets by the old.
mdemare 16y ago
From Yes Prime Minister: "I know exactly who reads the papers: the Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by people who actually do run the country; the Daily Mail is read by the wives of the people who run the country; the Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; and The Daily Telegraph is read by people who think it is." http://www.youtube.com/watch?v=DGscoaUWW2M http://www.youtube.com/watch?v=DGscoaUWW2M
Quarrelsome 16y ago
I don't buy it. I think that's hearsay. You pick a paper and more or less stick with it. I've seen plenty of people sub 30 read The Times. It's the paper you used to read if you wanted to be "serious" (pre-Murdoch). Your paper of choice is typically picked when you first start working around the ages of 18-24 or even before then. I find it bizarre to imagine someone hitting 30+ and then changing their paper of choice. I don't think people work like that.