This happens in every company that employs the Vitality Curve method for employee performance metrics. It ensures only highly visible projects are incentivized

This happens in every company that employs the Vitality Curve method for employee performance metrics. It ensures only highly visible projects are incentivized, regardless of their actual value added. You are promoted under such systems by merely paying lip service to your manager's assignments, and instead spending your time creating some widget, and exaggerating its usefulness non-stop until someone in upper management buys into your self-promotional hype. "I don't care if the world doesn't need this, it's going on my OKR's dammit!" Your product is green-lighted, and you get a promo. Then your product is pulled some years later futher pissing off your users. Try to operate in an environment like this without affecting the morale of your colleagues though. Go ahead, I'll watch. After dealing with such systems for over a decade I've learned I don't actually enjoy playing Game of Thrones every quarter with my co-workers.