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Why would ridesharing be winner take all? There's almost no network effect (beyond splitting the cost, but Venmo has largely solved that) and the drivers all dr

Why would ridesharing be winner take all? There's almost no network effect (beyond splitting the cost, but Venmo has largely solved that) and the drivers all drive for all of them. In NYC I think there's at least 4 ridesharing companies and I usually choose which one based on which one has given me a promo.

lewis500 8y ago
There is a network effect. Imagine if you made a ridesharing app with only one driver. No one would use the app due to high wait times. That's an edge case but it gets the point across: too few drivers and no one will use your app, and if no one uses the app no drivers will enlist in your service.
- toomuchtodo 8y ago
  Users already have to make arrangements with traditional car services for early AM airport runs because there is no Uber of Lyft supply in most areas (outside of NYC, SF, LA).
- lalaithion 8y ago
  But drivers aren't locked in to a single service, and there's little to no cost for drivers to be on both Uber and MyStartup, so the network effect is diminshed.
  - Jommi 8y ago
    You should read more into this, but even though switching seems easy in theory, the truth is different. Going through another driver application process / training takes time, and even then using two apps creates extra annoyance. You would be surprised how lazy People are even if there was a way to grow their earnings through switching.
    - sincerely 8y ago
      You're right that people often make lazy decisions, but every single Uber I've taken in the last year had a Lyft sticker as well and vice versa.
      - Jommi 8y ago
        Which doesn't necessarily indicate that they would drive 50/50 for both. It might be closer to 80/20 easily.
- CPLX 8y ago
  Of course your app with one driver would get usage. Your comment contains its internal contradiction right there in plain sight. If "no one would use the app due to high wait times" then your driver would always be available and ready to go. So someone would be happy to use it whenever the dominant app is having trouble keeping up with demand. Which will always happen from time to time as long as demand has occasional peak periods and supply has some practical constraints, which a fleet of cars always will.
a13n 8y ago
There are plenty of network effects. To start a new ridesharing company, you have to get drivers and riders. You'd have to offer them a ton of incentives to start driving/riding with your service, when the existing options are well established. For drivers, Lyft and Uber have incentives (lower fees) if you do the majority of rides with their service, which incentivizes you to only drive with one service. When's the last time you downloaded a new app on your phone? For me it's been weeks, maybe months. For so many people, it's easier to just not try your new rideshare service.
- CPLX 8y ago
  This is just not correct. To start a new ridesharing company all you have to do is attack and carve off the most profitable element of the big company's product mix. All you need is to undercut them in certain high profitability routes, like airport runs, or luxury vehicles for executives, or anything, and you have a toehold. There are some positive network effects, but there are also negative network effects. Having more users doesn't mean you always win as the big company. For example if you have no customers all you have to do is be outside of a stadium at the end of a show, or waiting by an airport during a busy landing period, and have rudimentary abilities to let people know you exist, and you'll get defectors.
  - Jommi 8y ago
    Not sure why you're saying the op is not correct. Nothing you said discredits that. The reality is that both are true. There are multiple positive network effects at work, as it's evidenced by the growth of these companies. However the barrier to entry is super low, so competition can be quite high. Like you said, just by subsidizing rides/drivers you will start gaining some market share. In the end it's all gonna be about who has the most cash and whose efficiency is the highest. Yeah you could hire a promoter and give out flyers outside a venue, but if you check the data, the ROI is abysmal.
  - aeternus 8y ago
    Without a large network, the time for a car to arrive is high and unpredictable. This is bad for customers.
dawhizkid 8y ago
Ride sharing is generally supply constrained. The dirty secret is that drivers are considered internally as the real customers for ride sharing cos - they literally bring them all the money.
Jommi 8y ago
You need to reread what a network effect is. It's exactly what goes on in a ridehailing platform.
- RandallBrown 8y ago
  I'm not really sure that's true at all. If all of my friends are using Uber and I'm using Lyft, I get the same amount of value out of Lyft whether anyone else is using it or not. Now, there is some network effect with new drivers signing up for a more dominant platform, making it harder to use others. Since drivers can (and usually do, in my experience) sign up for multiple platforms. That effect is greatly diminished.
  - Jommi 8y ago
    Im not talking about a onesided network effect. Im talking about indirect network effect concerning a two-sided market. If more of your friends use Uber than Lyft, that suggests that there are more customers on Uber. This means Uber is more valuable for the drivers as a platform. This means more drivers will driver for Uber. This means Uber has better availability. This means Uber is more valuable to customers.

lewis500 8y ago

There is a network effect. Imagine if you made a ridesharing app with only one driver. No one would use the app due to high wait times. That's an edge case but it gets the point across: too few drivers and no one will use your app, and if no one uses the app no drivers will enlist in your service.

toomuchtodo 8y ago
Users already have to make arrangements with traditional car services for early AM airport runs because there is no Uber of Lyft supply in most areas (outside of NYC, SF, LA).
lalaithion 8y ago
But drivers aren't locked in to a single service, and there's little to no cost for drivers to be on both Uber and MyStartup, so the network effect is diminshed.
- Jommi 8y ago
  You should read more into this, but even though switching seems easy in theory, the truth is different. Going through another driver application process / training takes time, and even then using two apps creates extra annoyance. You would be surprised how lazy People are even if there was a way to grow their earnings through switching.
  - sincerely 8y ago
    You're right that people often make lazy decisions, but every single Uber I've taken in the last year had a Lyft sticker as well and vice versa.
    - Jommi 8y ago
      Which doesn't necessarily indicate that they would drive 50/50 for both. It might be closer to 80/20 easily.
CPLX 8y ago
Of course your app with one driver would get usage. Your comment contains its internal contradiction right there in plain sight. If "no one would use the app due to high wait times" then your driver would always be available and ready to go. So someone would be happy to use it whenever the dominant app is having trouble keeping up with demand. Which will always happen from time to time as long as demand has occasional peak periods and supply has some practical constraints, which a fleet of cars always will.

a13n 8y ago

There are plenty of network effects. To start a new ridesharing company, you have to get drivers and riders. You'd have to offer them a ton of incentives to start driving/riding with your service, when the existing options are well established. For drivers, Lyft and Uber have incentives (lower fees) if you do the majority of rides with their service, which incentivizes you to only drive with one service. When's the last time you downloaded a new app on your phone? For me it's been weeks, maybe months. For so many people, it's easier to just not try your new rideshare service.

CPLX 8y ago
This is just not correct. To start a new ridesharing company all you have to do is attack and carve off the most profitable element of the big company's product mix. All you need is to undercut them in certain high profitability routes, like airport runs, or luxury vehicles for executives, or anything, and you have a toehold. There are some positive network effects, but there are also negative network effects. Having more users doesn't mean you always win as the big company. For example if you have no customers all you have to do is be outside of a stadium at the end of a show, or waiting by an airport during a busy landing period, and have rudimentary abilities to let people know you exist, and you'll get defectors.
- Jommi 8y ago
  Not sure why you're saying the op is not correct. Nothing you said discredits that. The reality is that both are true. There are multiple positive network effects at work, as it's evidenced by the growth of these companies. However the barrier to entry is super low, so competition can be quite high. Like you said, just by subsidizing rides/drivers you will start gaining some market share. In the end it's all gonna be about who has the most cash and whose efficiency is the highest. Yeah you could hire a promoter and give out flyers outside a venue, but if you check the data, the ROI is abysmal.
- aeternus 8y ago
  Without a large network, the time for a car to arrive is high and unpredictable. This is bad for customers.

dawhizkid 8y ago

Ride sharing is generally supply constrained. The dirty secret is that drivers are considered internally as the real customers for ride sharing cos - they literally bring them all the money.

Jommi 8y ago

You need to reread what a network effect is. It's exactly what goes on in a ridehailing platform.

RandallBrown 8y ago
I'm not really sure that's true at all. If all of my friends are using Uber and I'm using Lyft, I get the same amount of value out of Lyft whether anyone else is using it or not. Now, there is some network effect with new drivers signing up for a more dominant platform, making it harder to use others. Since drivers can (and usually do, in my experience) sign up for multiple platforms. That effect is greatly diminished.
- Jommi 8y ago
  Im not talking about a onesided network effect. Im talking about indirect network effect concerning a two-sided market. If more of your friends use Uber than Lyft, that suggests that there are more customers on Uber. This means Uber is more valuable for the drivers as a platform. This means more drivers will driver for Uber. This means Uber has better availability. This means Uber is more valuable to customers.