The article title is pretty misleading here. It starts off citing a 62% drop in uniques and 90% drop in pageviews and how disastrous it's been, but concludes th

The article title is pretty misleading here. It starts off citing a 62% drop in uniques and 90% drop in pageviews and how disastrous it's been, but concludes that they're actually netting $600,000 more per month from the subscription revenue than they would if they kept it free with ads. Assuming those CPM figures are accurate, that sounds like a pretty good business decision, especially with a more focused user base that actually places value in the paper's content.