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I took it to mean that Google was covering the advertiser's cost to the publishers that showed the ad mistakenly.
by erichurkman 8y ago
I took it to mean that Google was covering the advertiser's cost to the publishers that showed the ad mistakenly.
- elliekelly 8y agoI read it that way too which was interesting to me. What about Google's actual clients: the advertisers who lost out on clicks/traffic because a fake ad took their place. I guess I'm surprised Google would bend over backwards to keep the platforms happy but shrug off the impact of the error on the people who ultimately pay them. Perhaps it's indicative of where the power lies in the internet advertising chain: whoever it is that can generate clicks.