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Thanks for the insight. I still don't fully understand the point of the article. It seems to be focused on publishers getting to keep the extra ad revenue. Does

Thanks for the insight. I still don't fully understand the point of the article. It seems to be focused on publishers getting to keep the extra ad revenue. Does that mean the advertisers don't get a refund for their overpriced ads?

erichurkman 8y ago
I took it to mean that Google was covering the advertiser's cost to the publishers that showed the ad mistakenly.
- elliekelly 8y ago
  I read it that way too which was interesting to me. What about Google's actual clients: the advertisers who lost out on clicks/traffic because a fake ad took their place. I guess I'm surprised Google would bend over backwards to keep the platforms happy but shrug off the impact of the error on the people who ultimately pay them. Perhaps it's indicative of where the power lies in the internet advertising chain: whoever it is that can generate clicks.