On the other hand, most of the big ISPs have been caught not just handing your DNS requests over to advertisers along with the info they have on you, but actual

On the other hand, most of the big ISPs have been caught not just handing your DNS requests over to advertisers along with the info they have on you, but actually sending back false dns replies because of advertiser money. And if you compare to what happens on hotels' or other such dns servers. I'm saying, perhaps things will change at Google, but they'd have to change a whole lot before they'd be as bad as the normal alternative.