First, I think the idea is not very good and confusing. My advice? Build it. Forget about monetization and just build it as a fun website. Then iterate, iterat

First, I think the idea is not very good and confusing. My advice? Build it. Forget about monetization and just build it as a fun website. Then iterate, iterate, iterate. You may end up with a website which you can monetize, or not. Either way you will have learnt something and you would be more ready for your next challenge.