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Saw a huge spike in CPM metrics yesterday and freaked out because it was timed near a deployment. Team chased it down to Triplelift network bidding $26 CPM over
by potench 8y ago
Saw a huge spike in CPM metrics yesterday and freaked out because it was timed near a deployment. Team chased it down to Triplelift network bidding $26 CPM over millions of impressions but Adx winning 90% of the auctions anyways, presumably with the same creative.
Anyways, I found the article very informative because we weren’t sure what happened, it was such an anomaly we thought all our data was bad for the day, but it turned out to be an early Christmas present I guess.
Postmortems of things that affect a ton of businessses and people seem newsworthy to me. And while this isn’t a very detailed one, it’s more information than I could find anywhere else - we assumed it was a costly fat finger mistake.