4 ms·

Nothing newsworthy. This is part of day to day operation, just another postmortem for someone.

• scarejunba 8y ago
  Pretty lucky windfall for a bunch of people though :)
• potench 8y ago
  Saw a huge spike in CPM metrics yesterday and freaked out because it was timed near a deployment. Team chased it down to Triplelift network bidding $26 CPM over millions of impressions but Adx winning 90% of the auctions anyways, presumably with the same creative. Anyways, I found the article very informative because we weren’t sure what happened, it was such an anomaly we thought all our data was bad for the day, but it turned out to be an early Christmas present I guess. Postmortems of things that affect a ton of businessses and people seem newsworthy to me. And while this isn’t a very detailed one, it’s more information than I could find anywhere else - we assumed it was a costly fat finger mistake.
  • tehlike 8y ago
    I have seen faulty bids internally that are magnitudes larger.
  • dabei 8y ago
    It's funny Triplelift was even bidding that much. Maybe some publishers have detected the issue before it was known and milked it with ad networks.