A lot of people want options. Lots of options. Lots of free options. For example, you see this behavior when people fail to commit to attending an dinner, movi

A lot of people want options. Lots of options. Lots of free options. For example, you see this behavior when people fail to commit to attending an dinner, movie or other event, just in case something better comes up. Sometimes commitment (closing off options) works better. People trust the committed and they will step up to help them.