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You've clearly not comprehended the subject article - I'd suggest reading it again.
by corin_ 16y ago
You've clearly not comprehended the subject article - I'd suggest reading it again.
- qjz 16y agoI did read the article, and the title says it all. They lost money because they got greedy for data that was unnecessary to complete the transaction. As a result, another point of failure was added and frustrated users bailed. The body of the article may try to spin it as a case where analytics boosted the bottom line, but the truth is that it was a bad design choice that cost them money from the start, because they ignored the KISS principle.
- corin_ 16y agoAccording to the article the sales they lose were due to customers who didn't understand the form and therefore filled in the wrong information, not because people couldn't be bother to provide the data.