I think they mean it was a “me too” product. “Everybody’s using their messaging app. That should be us! Let’s make a new messaging app and take over that market

I think they mean it was a “me too” product. “Everybody’s using their messaging app. That should be us! Let’s make a new messaging app and take over that market.” As opposed to a really new and innovative product (e.g. the iPhone) or at least one that’s a notable improvement over existing similar ones (Gmail). It’s a spectrum rather than a hard and fast distinction, of course.