When people have only one thing to process mentally and click on, guess what? They click it. In an extreme example[1], when a service failure resulted in a mob

When people have only one thing to process mentally and click on, guess what? They click it. In an extreme example[1], when a service failure resulted in a mobile app displaying only ads (no content) -- revenue soared. [1] http://news.ycombinator.com/item?id=1753134 http://news.ycombinator.com/item?id=1753134