PG at Startup School, 2006: The median visitor will arrive with their finger poised on the Back button. Think about your own experience: most links you follow

PG at Startup School, 2006: The median visitor will arrive with their finger poised on the Back button. Think about your own experience: most links you follow lead to something lame. Anyone who has used the web for more than a couple weeks has been trained to click on Back after following a link. So your site has to say "Wait! Don't click on Back. This site isn't lame. Look at this, for example." http://www.paulgraham.com/startuplessons.html http://www.paulgraham.com/startuplessons.html I'm not sure how it got its current epigrammatic form, but it's surely become more succinct in the course of being repeated to hundreds of YC companies since then.