Thanks for the response. I do think about the issues you're touching on. While it didn't make it into this post because of HN character limitations, part of the

Thanks for the response. I do think about the issues you're touching on. While it didn't make it into this post because of HN character limitations, part of the “What’s Currently in Place” section on the page I linked to includes: "Advisors that include one of the most noteworthy climate scientists in the world, the firm that ran data for President Obama's and Bernie Sanders' Presidential campaigns and a marketing strategist who developed a "primal branding" framework that's used by companies like Apple and Nike and YouTube" And while energy was an obvious starting point for me, the aim would be to make ANYTHING that has an individual / consumer touchpoint and can significantly lessen the effects of climate change one or two or three degrees easier... and then scale it.