A portion of the heat is probably from their peers/friends/family outside the company since the company has such a negative stigma right now. Another portion is

A portion of the heat is probably from their peers/friends/family outside the company since the company has such a negative stigma right now. Another portion is due to the fact a significant portion of their income is tied to the market value of the company, which is now back at Feb. 2017 levels and declining, both due to the negative press cycle and bearish long term outlook by the market.