If you're a retail investor, it's probably very likely that the big guys have already priced this in, and all you're making might be a bet that shifts on new in

If you're a retail investor, it's probably very likely that the big guys have already priced this in, and all you're making might be a bet that shifts on new information. The big guys also get new information much faster than the rest, and even have people employed who's job is to get information via non-traditional means that are not available to average investors. For example: https://www.npr.org/sections/money/2010/08/19/129298095/with-satellite-images-wall-street-analysts-spy-on-wal-mart https://www.npr.org/sections/money/2010/08/19/129298095/with... Using satellite images of parking lots to predict super market earnings, or using satellite images to estimate corn and wheat production.