It's also about evangelization, I think. I bet that there is a substantial amount of users of Firefox that do not know what a VPN is, nor how to choose among th

It's also about evangelization, I think. I bet that there is a substantial amount of users of Firefox that do not know what a VPN is, nor how to choose among the very many providers. Without entering in the merit of the choice of provider, I feel it is a good idea, that aligns with the mission of Mozilla and the need of generating income. If I remember correctly, the Mozilla foundation was mainly supported by Google money: having forms of independent income generation is both necessary for any sustainable non-profit, and desirable to maintain, indeed, independence.