In general, ideas without early paths to revenue are riskier (but have higher upside). Just because they don't have an obvious path to revenue doesn't mean the

In general, ideas without early paths to revenue are riskier (but have higher upside). Just because they don't have an obvious path to revenue doesn't mean their isn't one. For example, if you created a fun/viral facebook game, you could probably find a way to make money. But there are famous examples of high adoption startups that failed to monetize (recently: Xmarks). It sounds like you enjoy products/coding more than you enjoy businesses. Be careful here- Every month that passes in your startup's life, you'll be spending LESS time on user-facing product/code and more time on marketing/sales/support/hiring/etc -- all of the things that fuel and sustain growth.