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> Oath is desperate to put more ads on Tumblr, because they massively overpaid for it ($1 billion) and have been throwing money at it ever since (100s of millio
by wolfgke 8y ago
> Oath is desperate to put more ads on Tumblr, because they massively overpaid for it ($1 billion) and have been throwing money at it ever since (100s of millions).
OK, but where is the problem with NSFW content (which is quite different from porn) for this?
I know, I am German, where there is quite a different mentality with this respect (in my hometown I have even seen openly posted bills for a big porn exhibition in Berlin in the past and nobody (except for the churches) was upset).
I can understand that many brands do not want their ads placed next to porn. But where is the problem with other NSFW content?
- xnyan 8y agoStrong puritanical roots in the united states, pervasive throughout society.
- nopriorarrests 8y agoAsk any marketer from a large brand (such a BMW or Adidas) -- their "brand safety" rules are very strict, and any kind of NSFW is a big no-no. Its not just hardcore porn.
- fjsolwmv 8y agoAdvertisers like sexiness but don't like porn because they want their customer base to stay frustrated and chase satisfaction via materialist comsumption. It's a blend of Puritan work ethic with soulless corporate exploitation.
- wolfgke 8y ago> and chase satisfaction via materialist comsumption. Sounds like porn to me. ;-)