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Facebook won't grant Influencer Marketing Companies access to their API even though the user (The Influencer) wants them to have the data so they can get paid b
by ryanwaggoner 8y ago
Facebook won't grant Influencer Marketing Companies access to their API even though the user (The Influencer) wants them to have the data so they can get paid based on the views, shares, comments, and likes of the posts they've been contracted for. User has a legit desire to share that data to the point where they will take screenshots, GDPR deletions, etc to fulfil the need for that data to be shared. Facebook's reason for not allowing them access is simple, they don't make any money out of the deal.
This seems so ludicrously backwards to me. How is my decision to upload my data to Facebook a meaningful claim that they should run their platform in a particular way for my convenience, even if there's no business justification?
Allow me a tortured metaphor :)
Imagine you own a very popular art museum and you let any artist display their work there for free. Visiting requires a free membership, but visitors must apply for it. Competing museums and galleries are always trying to get a membership so they can come through and scope out which artists are most popular and then woo them away. You reject those memberships.
How on earth is this unfair to anyone?
Now, letting those competing museums in is obviously better for the artist, but does that give them any right to demand it? You're providing this space for them for free! You're providing a huge audience to them, for free! What possible justification do they have for demanding that you let your competition come strolling through and hurt your business just so it'll make their life a little better? If you don't like it, you can pull your work from the museum at any time.
So many of the critiques of companies like Facebook and Apple come down to people wanting all the benefits that these platforms provide, but without any terms, inconvenience, restrictions, or tradeoffs. Ridiculous.
- Calloggs 8y agoYour metaphor is good, but misses the part where this art museum has either bought or forced downsizing/closure on all other competitive museums. That forces artists to choose this museum or one that it owns if they want any recognition/income from the work they do (this museum certainly isn't paying them for the work).
- ryanwaggoner 8y agoThat would be a fair concern if it were true. But Facebook is hardly the only way to build an audience. What about Twitter, or Snapchat, or just building and hosting your own site and using Facebook as just another promotion channel?
- NeedMoreTea 8y agoLet's go with the tortured metaphor. Popular art museums generally run with allowing entry without requiring membership. They make up for that by collecting donations or entry fee, running a comparatively expensive cafe, and ensuring everyone leaves via the gift shop. They might heavily promote, and employ people to individually sell memberships, or give free membership in exchange for monthly gift shop and offers spam. One or two might be a little too heavy handed in promoting membership over visit. They don't plant a bug in your pocket without knowledge, or consent to learn what other art museums and galleries you are visiting to assess if they are a worthy target of restriction or takeover. They don't insist on knowing your entire contact list and SMS history just to look at the pictures. They don't ban employees of other galleries and museums from visiting. Not least because 9 times out of 10 they would not know if they worked for a different city's gallery. That's enough torturing. ;) One of the above is a fair exchange, that can be freely and knowingly chosen. The other is using undisclosed and underhand methods to get extra leverage. That, by definition, cannot be fair. Turns out it's illegal too. This is one of the very rare cases where I wish the UK had a little more of the US's litigious culture. In my 50 odd years it's the first and only case. Normally I wish for the reverse. :)
- ryanwaggoner 8y agoI added the membership bit just to make the whole "rejection of competitors" part make more sense. They don't plant a bug in your pocket without knowledge, or consent to learn what other art museums and galleries you are visiting to assess if they are a worthy target of restriction or takeover. They don't insist on knowing your entire contact list and SMS history just to look at the pictures. They don't ban employees of other galleries and museums from visiting. Not least because 9 times out of 10 they would not know if they worked for a different city's gallery. I'm not defending all of Facebook's practices. In particular, any surreptitious attempt to collect sensitive user data without permission, or in violation of permission, is terrible. We might differ on what constitutes "sensitive user data" or "permission" but whatever. Regardless, that's not what we're actually talking about here, and if the museum in question did ask for user consent to a full cavity search before going through, I don't think that actually changes the calculus of what's fair for them to provide to their competitors.
- 8y ago