https://basicattentiontoken.org/ https://basicattentiontoken.org/ They provide a way for a user to hold information about the ads they want to see. They allow

https://basicattentiontoken.org/ https://basicattentiontoken.org/ They provide a way for a user to hold information about the ads they want to see. They allow you to financially support websites that show useful ads without the need for user tracking by a third party outside of your browser. They do a lot more than that too so I'd suggest having a look at the above link or Brendan Eich's new start up https://brave.com/ https://brave.com/ There's nothing proprietary about them though and Google could switch to this model in Chrome if they wanted ....if they wanted.