#1 pet peeve of people with large personal wealth is their aversion to being called "rich". You're rich, embrace it, own it, even if you didn't earn it. I was

#1 pet peeve of people with large personal wealth is their aversion to being called "rich". You're rich, embrace it, own it, even if you didn't earn it. I was once hired to build a website that catered to people that I would call "rich". I remember the horror on their faces when I casually asked "do rich people do X?"