But that's just the cost of the scooter. On the one hand, they're paying wholesale prices for the scooters, but on the other they need to pay for marketing/sale

But that's just the cost of the scooter. On the one hand, they're paying wholesale prices for the scooters, but on the other they need to pay for marketing/sales/engineering/legal/local gov liaisoning/customer + catcher support etc.