This isn't really predatory pricing though. This is structuring your costs, such that you are profitable over the lifetime value of the customer, even if you a

This isn't really predatory pricing though. This is structuring your costs, such that you are profitable over the lifetime value of the customer, even if you are not necessarily making a profit right away. And this has benefits to consumers, who can get into the ecosystem more cheaply, and developers who can sell to a larger audience, because people can get in more cheaply.