Source? I would be highly surprised if franchisees are allowed to produce any marketing assets independently. The brand is the most valuable asset McD Corporate

Source? I would be highly surprised if franchisees are allowed to produce any marketing assets independently. The brand is the most valuable asset McD Corporate has. It's much more likely they have a catalog of assets/campaigns that franchisees can choose from depending on their market. (Similarly to how they allow franchisees a certain amount of leeway in what menu items they feature, but they can't just make up their own sandwiches.)