4 ms·
As I wrote in the blog post, if you are new you have to rely on ROI proof instead. You can perhaps cite a scientific study (in your area) or make up a reasonabl
by paraschopra 16y ago
As I wrote in the blog post, if you are new you have to rely on ROI proof instead. You can perhaps cite a scientific study (in your area) or make up a reasonable theoretical model. Then say something like "78% companies who did A/B testing in 2010 increased their conversion by 50% or more"
So, you pitch the general concept of your startup when you are new (and don't have social proof). Later you pitch your actual product.