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Great analysis, thank you for this. One big question - what kind of social proof can a new site offer? Without being unethical, of course. Obviously, we have n
by edanm 16y ago
Great analysis, thank you for this.
One big question - what kind of social proof can a new site offer? Without being unethical, of course. Obviously, we have no customers yet, so we can't tout any huge customers or even media attention without flat-out lying.
- paraschopra 16y agoAs I wrote in the blog post, if you are new you have to rely on ROI proof instead. You can perhaps cite a scientific study (in your area) or make up a reasonable theoretical model. Then say something like "78% companies who did A/B testing in 2010 increased their conversion by 50% or more" So, you pitch the general concept of your startup when you are new (and don't have social proof). Later you pitch your actual product.