I mean basically every company creating anything for children's entertainment is doing this. Unless it's an educational product, and even many of those are incl

I mean basically every company creating anything for children's entertainment is doing this. Unless it's an educational product, and even many of those are included, it's getting your kid interested in some useless thing (a game, a cartoon, a cereal, whatever) so that they will bug their parents to give them money for this thing. Are you upset by the pricing? Would you be happier if the virtual outfits cost less? Are you upset that they're marketed to children at all? How is this different from My Little Pony making a child interested in their toys through their cartoon? Do you just hate capitalism as a concept (not sarcastic, that's generally my stance on things)? I'm a gamer, and I'm not a fan of micro-transactions for components of a game you NEED in order to play (ie, extra lives in time based games, cards to play hearthstone/etc) but I really can't hate on a game maker saying "hey, if you want to play my game AND look like a panda, there's an extra charge for that". You're received the "complete" game for free and being charged for the game equivalent of a table with a better view at a restaurant. Food still tastes the same, game still plays the same.