4 ms·

Or a commercial for McDonald’s, except instead of using real food, they use fake stuff that looks better.

matthewdgreen 8y ago
More like: instead of using fake stuff, they used food from Five Guys.
reaperducer 8y ago
It's surprising how much of McDonald's advertising is regional, by the franchise holders, and not from corporate. In some markets, ads for the breakfast sandwiches are deliberately made to look "messy" with splattered egg and crumbs from the muffin all around so that they look more rustic and authentic.
- cududa 8y ago
  It’s regional but absolutely under no circumstances are franchise holders allowed to advertise in this way. They’re restricted to issuing coupons in middle school fundraisers and buying billboards at little league baseball fields
- ghostly_s 8y ago
  Source? I would be highly surprised if franchisees are allowed to produce any marketing assets independently. The brand is the most valuable asset McD Corporate has. It's much more likely they have a catalog of assets/campaigns that franchisees can choose from depending on their market. (Similarly to how they allow franchisees a certain amount of leeway in what menu items they feature, but they can't just make up their own sandwiches.)
threatofrain 8y ago
I actually think the act of metaphorically picking out the best cereal for the best commercial is also dishonest; It's not displaying the product in the best light, because I can't ever realistically buy that.
megy 8y ago
No, it is like a McDonalds ad, but instead they show a burger from a fancy burger place that costs 4x as much.
ip26 8y ago
Probably more analogous to, instead of showing you a McDonald's hamburger, they show you a steak burger from a four star restaurant.
braythwayt 8y ago
In Canada, they are required by law to only show their actual food. That still leaves them a lot of leeway to show it in the best possible light. For example, they cook an entire tray of burger patties and pick the best one or two for the shoot. They explain the process in a video, it went viral: https://www.youtube.com/watch?v=oSd0keSj2W8 https://www.youtube.com/watch?v=oSd0keSj2W8

More like: instead of using fake stuff, they used food from Five Guys.

It's surprising how much of McDonald's advertising is regional, by the franchise holders, and not from corporate. In some markets, ads for the breakfast sandwiches are deliberately made to look "messy" with splattered egg and crumbs from the muffin all around so that they look more rustic and authentic.

cududa 8y ago
It’s regional but absolutely under no circumstances are franchise holders allowed to advertise in this way. They’re restricted to issuing coupons in middle school fundraisers and buying billboards at little league baseball fields
ghostly_s 8y ago
Source? I would be highly surprised if franchisees are allowed to produce any marketing assets independently. The brand is the most valuable asset McD Corporate has. It's much more likely they have a catalog of assets/campaigns that franchisees can choose from depending on their market. (Similarly to how they allow franchisees a certain amount of leeway in what menu items they feature, but they can't just make up their own sandwiches.)

threatofrain 8y ago

I actually think the act of metaphorically picking out the best cereal for the best commercial is also dishonest; It's not displaying the product in the best light, because I can't ever realistically buy that.

megy 8y ago

No, it is like a McDonalds ad, but instead they show a burger from a fancy burger place that costs 4x as much.

ip26 8y ago

Probably more analogous to, instead of showing you a McDonald's hamburger, they show you a steak burger from a four star restaurant.

braythwayt 8y ago

In Canada, they are required by law to only show their actual food. That still leaves them a lot of leeway to show it in the best possible light. For example, they cook an entire tray of burger patties and pick the best one or two for the shoot. They explain the process in a video, it went viral: https://www.youtube.com/watch?v=oSd0keSj2W8 https://www.youtube.com/watch?v=oSd0keSj2W8