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Yup, it's shocking. However, is this more of a problem with A/B testing or just bad user experience/design? I suppose an A/B test would've been to remove the Co
by leftnode 16y ago
Yup, it's shocking. However, is this more of a problem with A/B testing or just bad user experience/design? I suppose an A/B test would've been to remove the Company field from the payment process and see how things have performed.
I think companies are more concerned with more obvious A/B tests (button color, page headings) than with testing large changes to their site or testing more in depth things like user experience.