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Cut text; reduce choices; only offer one CTA button. It's fascinating how an Occam's Razor-type force pervades successful web design.
by jeffmiller 16y ago
Cut text; reduce choices; only offer one CTA button.
It's fascinating how an Occam's Razor-type force pervades successful web design.
- patio11 16y agoAs always, test. I'm broadly supportive of this advice, but I know people who do long-form copy and see conversion rates slip when they switch to short form, and (while it isn't long-form) the BCC home page historically performs better with lots of text than with little.
- paraschopra 16y agoYes, one example of those kinds of pages are the never ending sales pitch pages (e.g. selling parrot training). So, text _per se_ is not a bad thing on a page. But you have to provide proper flow and layout to generate interest and then seduce visitor to that prominent 'Add to Cart' button.
- percept 16y agoThat was my initial impression too (what about SEO?). It's about balancing the text with the layout and clear calls to action.
- LiveTheDream 16y agoWhen people have only one thing to process mentally and click on, guess what? They click it. In an extreme example[1], when a service failure resulted in a mobile app displaying only ads (no content) -- revenue soared. [1] http://news.ycombinator.com/item?id=1753134 http://news.ycombinator.com/item?id=1753134