I think of it like watching something really big move: There’s a lot of whines and groans as stress builds, but inertia holds it in a roughly steady state unti

I think of it like watching something really big move: There’s a lot of whines and groans as stress builds, but inertia holds it in a roughly steady state until — snap! — it’s in motion, and the entire side of a mountain sloughs off. It’s really bad for FB if large ad agencies are talking about them as two faced, doubting their honesty and wanting to see actions, or just outright grumbling about how they want to move platforms. Those are the noises that precede a large scale break.